Chapter 101 Short-term Planning

  "Shao Kun, isn't this step a bit too big?" Zhang Xiaodong furrowed his brow and said.

  Mo Shaokun did not refute him either, and after sitting back down on the sofa, he said: "What's your opinion, Zhang Ge?"

  "I agree with some of your views, and our next step should be to gradually occupy the northwest and North China markets with Anping and Kyoto as the center. As for the layout of the whole country, I think we don't have that ability yet." Zhang Xiaodong expressed his own thoughts, and Qin Xin on the side also nodded slightly, apparently she also thought that Mo Shaokun's pace was a bit too big.

  Mo Shaokun smiled lightly and said: "Zhang Ge, do you know what we lack most now?"

  "Huh?" Zhang Xiaodong looked at him with questioning eyes.

  "Time! That's what we lack the most right now!" Mo Shaokun lit a cigarette and took a deep drag, pointing to the map of China: "You're right, our current abilities are indeed slightly insufficient. We should first stabilize Anping and Kyoto, then steadily infiltrate the northwest and north China markets, and wait until later when we have the ability to deploy nationwide. This is indeed the most secure approach. But you've overlooked one thing - our competitors won't give us that much time!"

  "As more and more people become aware of the supermarket, this brand new shopping mode, I think very soon there will be many, many followers emerging, and maybe now someone has already started thinking about wanting to get a share of the pie. If we wait until we occupy the North China and Northwest markets before wanting to march into the national market, it will be too late."

  Mo Shaokun was very clear that since 1995, some large foreign chain supermarkets have entered the Chinese market, making the entire Chinese supermarket industry present a picture of warlords carving up territory. Of course, he wouldn't tell this to either of them.

  "That's what they say, but the problem is that we simply don't have that ability now." Zhang Xiaodong said with a bitter smile.

  Mo Shaokun flicked his cigarette ash and said, "Zhang Ge, I didn't say we have to occupy the entire national market all at once. What's most important for us right now is to first grab a spot, even if it's just one store in a city."

  Zhang Xiaodong and Qin Xuan exchanged a glance, both of their eyes showing some confusion.

  "What's the point of doing this? With just one store, it's impossible to occupy too much market share. Once imitators appear, the market will be divided again. I think Xiaodong is right, instead of dispersing the limited funds to fight a guerrilla war everywhere, it's better to focus on managing the northwest and north China well."

  Mo Shaokun smiled and looked at the two of them, saying: "People will always only remember the first person to land on the moon, but few people know who the second person to land on the moon is! What we need to do is become the first person to land on the moon, so that in the future when people mention supermarkets, they think of our Sunday supermarket!"

  "I understand what Shao Kun means!" Zhang Xiaodong's eyes lit up and he clapped his hands.

  "As long as we let the common people know about our Sunday supermarket first, it's like planting a seed in their minds. Even if we don't have the ability to expand more stores for the time being, even if imitators temporarily occupy most of the market share, as long as we have the ability to increase the number of stores later on, we can still win back some customers!"

  "Right! That's what I mean!" Mo Shaokun fiercely crushed the cigarette butt in the ashtray.

  At this moment, Qin Xuan also seemed to have figured it out, and she couldn't help but admire Mo Shaokun, who was indeed a business genius.

  "What's next, you decide, we'll all listen to you." said Qin Xuan.

  "It's already mid-November, and there are less than three months left until the Spring Festival. Within a month, branch companies must be established in cities such as Dacheng in the Northeast, Haicheng in East China, Dongzhou in Central and South China, and Rongcheng in Southwest China. Before the Spring Festival, at least 1 to 2 stores must be guaranteed in each city."

  "Besides that, we can start looking for suitable storefronts in provincial capitals and municipalities. By next June, it is imperative that we have our stores in every provincial capital!"

  "Shaokun, you're making it too hard for your sister, how much money is that going to cost?" Qin Xuan said with a bitter smile.

  From November to next June, it's only a short seven months, and according to Mo Shaokun's plan, at least 40 new stores will be added in these seven months! Even if the supermarket adopts a monthly payment policy, the cost of opening a store is greatly reduced. However, one store, including rent, decoration, equipment, and advertising, would still cost over a million yuan. 40 stores would add up to tens of millions of yuan!

  "Besides the issue of funding, personnel arrangement is also a big problem. The selection of regional managers must be careful, not only need to have ability, but also need to be reliable. However, our foundation is too weak now, and there are no suitable talents." Zhang Xiaodong also frowned and said.

  "As for the funds, I'm not worried, there are too many ways to solve it. But as for personnel arrangement, I really have no solution, this still depends on you." Mo Shaokun said with a bitter smile.

  Qin Chen bowed her head in thought for a moment before looking up and saying, "Talent can be dug out, as long as the price is right, there's no need to worry about finding talent. But what do you have in mind to solve the funding problem?"

  "Our Bai Shan store currently has a monthly net profit of around 12-15 million. The other stores will not be worse than this after opening. Especially in Kyoto, the supermarket is still a new concept and it's possible to repeat the shopping boom when our Bai Shan store first opened. Conservatively estimating, the first month's profit of the three Kyoto stores won't be less than 10 million! Even if we maintain the same level of profitability as the Bai Shan store afterwards, in three months' time, seven stores will at least bring us a net profit of 30 million!"

  Zhang Xiaodong and Qin Xin were immediately stunned, seven stores can bring in over 300 million yuan in pure profit in just three months? An average of 10 million yuan in pure profit per month! This is simply faster than robbing a bank!

  During this time they were busy with the supermarket expansion work, and didn't even think about how much money they could make in a year. Now hearing Mo Shaokun calculate it like that, they suddenly felt a sense of shock.

  In fact, in this era, a large supermarket's monthly net profit of over one million is not exaggerated at all. Although the consumption level of this era has offset the cost advantage of being cheap. But don't forget, so far, Sunday supermarkets are still the only convenient choice for mass consumption!

  In Mo Shaokun's memory, in 1996, a multinational company opened its first large supermarket in Huaxia, with monthly profits exceeding 3 million!

  "Besides the direct benefits these stores bring to us, we can also launch a shopping card. Chinese people attach importance to reciprocity, and during the Spring Festival, it's customary to give gifts when visiting relatives and friends. Many companies and government agencies also give their employees some welfare benefits at the end of the year. However, the gifts are always the same old things, lacking any new ideas. As a result, the giver spends money, but the recipient is still not satisfied. If we can launch a shopping card, this problem can be solved. Don't know what to give? No problem, just give our supermarket's shopping card, and let them buy whatever they like. However, by doing so, although we can raise a sum of money in a short period, it's equivalent to borrowing from next year's profits."

  Zhang Xiaodong and Qin Xuan silently stared at Mo Shaokun, after a long time Zhang Xiaodong bitterly smiled and said: "I... I suddenly have the feeling that my IQ is not enough. Shaokun, you are simply a freak!"

  Mo Shaokun smiled and didn't say anything. He was just copying the original supermarket business model of later generations, which had been perfected over time by the time he was reborn. This made it easy for him to do so without any obstacles, and he wouldn't have to take as many detours as those pioneering explorers did. This was also why Mo Shaokun dared to set his sights on the national market from the very beginning!

  In fact, apart from binding consumer groups with membership cards and exiting shopping cards, supermarkets have other ways to make money. With so many manufacturers of similar products in China, it's impossible for every product to be put on the shelves for sale.

  This way, competition arises. Why should so many manufacturers let your products be sold in the venue? Easy, pay money! Want to put your product in a better position? Easy, pay money!

  This is almost one of the main ways for supermarkets to make a profit later, but unfortunately, Mo Shaokun doesn't want to do so for now. Firstly, the competition among manufacturers is not that fierce at present, and secondly, the primary task of supermarkets on Sundays is to quickly occupy the market and maintain good relations with manufacturers, which has become the top priority.

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