Chapter 53 Membership System
"Our profit margin is around 18%, which means that today's profit is almost 2.3 million?" Zhang Xiaodong stared at Liu Jie in shock.
Liu sister nodded and said: "It's like this, although the net profit is not easy to count at present, I think there are at least tens of thousands!"
It is impossible for supermarkets to have such high profits in the future. Firstly, labor costs and venue costs are relatively high. Secondly, supermarkets are everywhere competing with each other, compressing profits to the lowest level. However, as of now, supermarket profits are still quite considerable.
"This... am I dreaming? A day's pure profit is tens of millions? That year wouldn't it be hundreds of millions?" Zhang Xiaodong muttered to himself, his eyes full of little stars.
Mo Shaokun smiled and patted his shoulder, saying: "Zhang Ge, you're thinking too much. This situation can't last long. Now the supermarket has just opened and everyone sees that things are cheap and they go crazy buying, which has overdrawn their consumption capacity. After a while, when they get used to it, this kind of situation won't happen again."
Zhang Xiaodong is not a fool either, he was just blinded by the huge profit before, but after Mo Shaokun said that, he understood the key point.
The four quickly spread the good news to all supermarket employees. When the employees heard that they had sold over a million yuan in just one day, they were stunned and then went wild with cheers.
Although they can only get their monthly salary, it is a sense of accomplishment! They witnessed the birth of a new shopping mode, and they are participants and creators of this advanced shopping mode! This is enough.
After a brief celebration, the employees finally felt their physical and mental fatigue, and one by one they went home with satisfied smiles on their faces.
"Shao Kun, I think our expansion plan can be implemented now." Qin Xuan said on the way to send Mo Shao Kun back.
Mo Shaokun smiled and said: "What? Now you have confidence?"
"Uh, today's situation is far beyond my expectation. You're right, looking at our business being so popular, there must be many people who are jealous. We must quickly make a name for our brand, even if we can't monopolize it, at least we should occupy a sufficient share, otherwise, as the founder of this domestic supermarket, I would be too disappointed."
"After you reminded me last time, I also found some suitable venues during this period. There is one in Nanxing District, Beiqiao District, and Longhu District, with the largest area exceeding 20,000 square meters and the smallest one over 10,000 square meters. In addition to these, I also asked friends to find several suitable places in Kyoto. I plan to hand over things here to Xiaodong for processing, and I will personally go to Kyoto to open a branch as soon as possible. Firstly, we can seize the initiative, and secondly, making a bigger splash will make it easier to shape our brand image."
Mo Shaokun nodded and said: "The strategy is no problem, but relying solely on expanding stores is not enough."
"How can I do that?" Qin Xuan slightly furrowed her brow.
Mo Shaokun smiled lightly and said: "Before the imitators appear, cultivating a loyal customer base that is faithful to us is the most important thing!"
Qin Qin looked at him with a puzzled face, and Mo Shaokun directly explained the membership model of the supermarket in later generations.
In today's era, the two words "member" are a symbol of high-end! Most ordinary people can only admire from afar. If the supermarket offers free membership cards to customers, most people will not refuse, after all, it's a matter of vanity, and we're also members, aren't we? Moreover, this membership card can bring them real benefits!
The supermarket membership card allows customers to choose whether to recharge it themselves. If they are willing to store value for consumption, they can be given appropriate discounts, such as recharging 1,000 yuan and getting 50 yuan off.
In addition to the optional stored value, membership cards also have another purpose, which is points! Spending one dollar will get some points, and accumulated points can be used to exchange for things. The higher the points, the better the things that can be exchanged.
This way, it's equivalent to binding customers to their own chariot. Even if imitators appear later, they won't be afraid as long as the prices of both sides are not different. Customers will definitely choose to continue shopping at Sunday supermarkets, and with so many points accumulated, they can exchange for things. At this time, going to other stores to consume is a waste.
It's human nature, and while it may only be a small advantage for most people, there is no denying that this world has never lacked people who like to take advantage of others.
After listening to Mo Shaokun's explanation, Qin Xuan's eyes sparkled and she stared at him in surprise: "Shaokun, how on earth did you think of this? This is such a good idea!"
Mo Shaokun felt a bit embarrassed in his heart. This was not something he had come up with, he was just a shameless plagiarist.
"Now it's much easier, the new store will open and grab the market by launching a membership system to bind customers. With a stable customer base, the impact of imitators on us can be minimized." Qin Xing said excitedly.
As it was already late at night, Mo Shaokun naturally couldn't return to the dormitory, so he had Qin Xuan send him back to his small courtyard.
Qin Xuan's excitement had yet to subside, so she simply didn't return home; besides, she had long since prepared a room for herself here.
Wang Jun and Li Qiang, who had been missing for a whole day, also returned home just a few minutes after Mo Shaokun entered the house. They didn't say much, simply greeted each other briefly before returning to their own rooms on the second floor.
"Sister, can you help me buy a TV tomorrow?" Mo Shaokun said.
"Huh? Don't you have TV?"
"Let them see it from upstairs, they follow me all day and night, but when they come back, there's nothing to do, it's so boring."
"Hey, it seems like my brother still has a good heart." Qin Xuan said with a smile.
Mo Shaokun rolled his eyes and ignored Qin Xuan's teasing.
"What do you think of Zhang Ge?" Mo Shaokun asked suddenly.
Qin Xuan was taken aback for a moment, then looked at him strangely and said, "Why ask this suddenly?"
"Just chatting."
"He's okay, just a bit dull." Qin Xuan's mouth curved into a faint smile, as if she had thought of something.
Mo Shaokun chuckled and leaned in close to her, saying: "Since you think it's okay, then why don't you two just settle your relationship early? That way, Auntie and Uncle won't have to worry about you not getting married!"
"You dare to tease me too, you little stinker?" Qin Xiang's face turned red with anger, her eyes widened and she pounced on him.
"Cut it out, I've seen the way you and Zhang Ge have been exchanging glances. He didn't even hesitate to give up a great job and travel thousands of miles to join our small team in Anping, which was uncertain at the time. That alone proves your position in his heart." Mo Shaokun said while dodging.
"Mo Shaokun! You'd better watch out or I'll tear your mouth apart!"
"Some people, they think it in their heart but won't admit it with their mouth."
Qin Xuan was about to blow up, Mo Shaokun burst out laughing and quickly dodged into his own room: "I'm sleeping, if you can't sleep, think carefully. Zhang Ge is a good person, has ability and looks, if you miss him, there's no place for regret."
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